Sustainability = Doing more with less
HOUSTON, TEXAS (March 28, 2008) – While you may think that a company that produces plastic films would be threatened by the move toward sustainability and “green” packaging, Houston based Valéron® Strength Films is embracing sustainability. Valéron offers a “doing more with less” approach to packaging, which can eliminate up to 25%- 75% of the plastic from many types of consumer packaging.
Valéron film is a unique product made of very thin plies of oriented polyethylene that are spiral cut and cross laminated to provide a high strength film that “does more with less.” No other synthetic has the strength, durability, puncture resistance and initiated tear resistance of Valéron.
“We’ve found a unique fit in compliance packaging, shipping sacks and retail packaging as customers attempt to minimize the amount of material that goes into a package without compromising performance” said Clint Beutelschies, VP of Sales & Marketing at Valéron. One example of going green with Valéron is a retail package called BlisterGuard®, by Colbert Packaging. This package replaces PET and PVC clam shells which are made of 100% plastic and have proven to be frustrating and even hazardous for consumers to open.
BlisterGuard packaging can be found in retail applications for products like razors, batteries, memory cards, pharmaceuticals and a variety of other products. The paperbased BlisterGuard package is highly printable giving a manufacturer better shelf presentation of its product. It replaces the plastic clamshell with a heat-sealable tearresistant bleached paperboard laminated with a multi-layer high-strength film from Valéron Strength Films that makes it virtually tear-proof. Introduced in 2005, the advanced security package was recipient of the 2005 Innovation Award from the Paperboard Packaging Council.
“There’s a lot of hype around environmentally friendly and sustainable products, but the truth is that the products that we have seen introduced into the market by a variety of raw material suppliers and packaging vendors do not deliver the performance requirements desired by the market place. The industry is in the process of discovering that by substituting thinner, higher performance packaging materials, consumer products suppliers can become more efficient and help retailers meet their source reduction and performance goals,” said Steve Speyer, National Sales Manager for Packaging Products at Valéron.
Valéron has built a business around the concept of higher strength products doing more with less. These products are made in Houston, Texas and Essen, Belgium for customers around the world.
About Valéron Strength Films
Valéron Strength Films is a world leader in the production of unique cross-laminated strength and specialty films under ISO 9001:2000 registration at its Houston, Texas and Essen, Belgium facilities. Valéron Strength Film can be found in Child Resistant Packaging, Shipping Sacks, Tags and Labels, Outdoor Banners, Construction Products and Industrial Packaging. Valéron Strength Films is a Division of Illinois Tool Works Inc. (NYSE: ITW), a Fortune 200 company based in Glenview, Illinois with net sales of $16 billion USD and more than 50,000 employees worldwide. For more information, visit www.valeron.com or contact us at 1-800-VALERON. Valéron® Strength Films is a trademark of Valéron Strength Films, an ITW Company. BlisterGuard® is a registered trademark of Colbert Packaging Corporation.